hero

Business Blog

Search form

Strong Growth in Female Hunting and Shooting Numbers

Understanding trends in hunting participation is the lifeblood of a successful outdoor business. You have to know who you’re talking to in order to develop effective marketing messages. One emerging trend that is no secret is the rise of female participation in the hunting and shooting sports. But saying there are “more” females in the ranks of outdoors enthusiasts just doesn’t cut it. What does “more” mean? Who’s counting? How are these numbers quantified?

Read More

How to Use Twitter Most Efficiently

Twitter, the social media world’s attention-deficit giant, offers myriad benefits for both individuals and businesses. For individuals, it’s all about instant exposure and extending a personal brand. For businesses, it’s trickier. For hunting businesses, especially small ones, unmanaged Twitter accounts can be a huge energy drain on your staff and a potential liability if you don’t take it seriously. You must enlist best business practices toward this vast social media platform.

Read More

7 STEPS TO HONING YOUR SOCIAL MEDIA MESSAGE

​Traditional marketing is a proven way to build businesses, but it requires serious investment. This is a major hurdle for small businesses, and that’s why so many upstarts have turned to social media for their marketing efforts. Building and maintaining social pages is relatively inexpensive and can be operated successfully by individuals with little or no training in successful marketing tactics. That’s not to say it’s easy. Just as each brand is different, so is each social media platform. That’s why it is critical to define clear goals and expectations when embarking on any social effort for your business.

Read More

Blind Bags - A Trusted Brand Among Waterfowlers You Should Know

Rig’Em Right™ Waterfowl has built a strong reputation based on the merits of its products, the strength of the brand and the company’s momentum within the outdoor industry. Since entering the waterfowl industry in 2006 when current president and owner, Matthew Cagle, introduced one of the most revolutionary products ever seen in the waterfowl industry, Rig’Em Right has exploded into every major retailer in the US and into many avid waterfowlers’ duck boats or decoy trailers.

Read More

3 Ways Twitter Can Help Build Your Hunting Business

Let’s be honest: When businesses talk about embracing social media, everyone is almost always referring to Facebook. But did you know that Twitter — Facebook’s ADD sister — has more than 1 billion registered users worldwide? Huge number, isn’t it? Even more interesting, one study indicates that 66 million Americans will have Twitter accounts within the next two years. Wouldn’t it be great if you could embrace a piece of that pie to help build your brand, business or service? The three biggest advantages Twitter can provide your hunting business are:

Read More

SportDOG Brand Capitalizes on Hunters' Passion for Camo

“Designed by folks as ducky as you.” That’s one of the clever taglines that SportDOG Brand uses to advertise its WetlandHunter remote dog training collar. The company’s marketing campaign is meant to appeal to hunters’ passion for waterfowing. And for more than a decade, Realtree patterns and branding on WetlandHunter products have supported that premise.

Read More

Pages

Search form