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Business Blog

Pelican and Realtree Forge Enduring Collaboration With Long-Term Partnership

Outdoor enthusiasts know that great opportunities don’t always occur immediately. When the moment arrives, however, the results are worthwhile.

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3 Emerging Trends Among Culturally Diverse Hunters

If a recent scientific study is correct, future American hunters will care more about filling tags with friends and less about hanging trophies on their walls. That’s the overall conclusions, anyway, of a random study of 1,374 hunters from across the United States.

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Magic Chef Introduces 2017 Line of Realtree Camo Kitchen Appliances

 

Those who live the outdoor lifestyle know that camo isn’t just for the hunt. In fact, outdoors-minded men and women often look for ways to incorporate their favorite Realtree pattern into their everyday activities. Camo-loving enthusiasts will be pleased to learn that Magic Chef, a leader in cooking and refrigeration products for over 85 years, is introducing a line of Realtree Xtra compact kitchen appliances that will hit retail shelves in spring 2017. 

 

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How Generations Follow Brands on Social

About 1 in 2 Millennials and Gen Xers follow a brand on social media, according to a January 2017 survey of 1,000 Internet users conducted by Sprout Social. The social software firm learned 48.8% of Gen Xers (ages 35 to 54) and 48.6% of Millennials (ages 18 to 34) currently follow brands on social; by comparison, only 24.5% of Baby Boomers (ages 55 and older) reported using social media to follow brands.

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Realtree Solar Lantern and Flashlights by Hybrid Light

At some point, every outdoors enthusiast has watched the glow of a flashlight, lantern or headlamp fade and wished for a solution. Enter Hybrid Light — specifically, Hybrid Light’s rechargeable outdoors lighting devices adorned in Realtree camouflage.

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NCAA Realtree Camo Stainless-Steel Tumblers

For outdoorsmen and women who also enjoy college team sports, showing off their passions has gotten a lot easier thanks to the new Realtree drinkware line by GameTime Sidekicks. These stylish stainless-steel tumblers display popular NCAA logos on top of Realtree Xtra camo so both loves can be showcased on an item that can be used every single day.

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