Simplifying the Complex Duck Hunting Market

• August 25, 2015
• By Brian Lovett
• Trends

Today’s waterfowling apparel market is anything but simple, yet fundamental values still forge industry leaders.

So says Clay White, director of marketing for Drake Waterfowl Systems. Since the company’s inception in 2002, the waterfowling business landscape has undergone many changes,

Realtree Xtra Colors Makes Debut at Las Vegas MAGIC Show

• August 21, 2015
• By Randall Mueller
• Marketing

“Tropical Heat,” “Wild Orchid” and “Surf Blue” aren’t the types of names you would normally associate with camouflage. But these are just a few of the new Xtra Colors program options Realtree introduced at the recent Las Vegas MAGIC Show, the world’s largest fashion marketplace. These and other custom colors are now available to licensing partners who want to offer their fashion-conscious customers products with an outdoor element that stands out.

New Realtree Camo Jewelry in 2016 By Titanium Buzz

• August 20, 2015
• By Stephanie Mallory
• Products

For many, hunting isn’t simply a hobby, it’s a way of life. Hunters often express their outdoors lifestyle through the clothes they wear, the vehicles they drive and the décor they put in their home. Titanium Buzz provides the enthusiastic hunter with an additional way to express his or her passion for the hunt with unique, edgy jewelry boasting Realtree camo and branding.

Realtree Anchors Outdoor Exhibit Area at MAGIC Marketplace

• August 13, 2015
• By Randall Mueller
• Marketing

What is Realtree, the world’s No. 1 camo brand, doing as a major exhibitor at the world’s premier fashion show? Lots! As the company continues to expand its footprint in the active outdoor lifestyle category, the timing couldn’t have been better for such a partnership.  

Breathable Duck Hunting Waders Bring Challenge, Opportunity

• August 12, 2015
• By Brian Lovett
• Products

Waders used to define seasons: a light model for spring fishing, a heavy pair for trapping and, of course, rubber or neoprene waders for duck hunting. But then, the idea of breathable waders, long a popular concept in the trout angling world and some corners of the duck hunting scene, crossed over to the mainstream waterfowl market. Suddenly, hunting waders became “seasonless,” and waterfowlers demanded a product that would keep them cool and mobile during early teal seasons yet warm and dry during the frigid grand passage of late fall. Manufacturers such as LaCrosse Footwear Inc. listened.

Urban to Outdoors Trend Gaining Momentum - OLD Dominion Footwear

• August 11, 2015
• By Todd Whitesel
• Trends

Getting outdoors today doesn’t necessarily mean taking a walk in the woods. In fact, many outdoor-loving consumers are constrained by work and family schedules, and even geography, so they’re looking for products that reflect their love of the outdoors and being outdoors even if they’re commuting in the heart of the city.