A Clear Look at Hunting Optics Purchases
- September 29, 2015
- By Randall Mueller
- Research
The quality of hunting optics continues to get better, and sportsmen aren’t afraid to open their wallets to put a new scope on a rifle or upgrade their binoculars. According to the National Shooting Sports Foundation, in 2013 (the latest year for which stats are available), the average scope purchase was $274.14 and the average binocular purchase was $303.48.
Read MoreCAMO GOLF PRODUCTS GROW PINEMEADOW'S MARKETSHARE
- September 24, 2015
- By Todd Whitesel
- Trends
Next time you're at the driving range, on the golf course or in a retail store, take a good look at the golf equipment. You'll see something that's happening across many segments of the sporting goods market. The golf industry is embracing the lifestyle trend, where crossover merchandising is the name of today's game. And one company is crossing over with a visible difference.
Read MoreBig Market for Hunting Video Products
- September 23, 2015
- By Randall Mueller
- Research
Realtree has always been at the forefront of producing high-quality hunting videos. This year marks the release of the 23rd edition of the Monster Bucks Series. It’s hard to comprehend how technology has changed since Bill Jordan and Team Realtree introduced the hunting world to their brand of heart-pounding, big-buck action.
Read MoreCamo Comes Indoors for Home Décor Touch
- September 22, 2015
- By Brian Lovett
- Trends
Realtree remains No. 1 in the woods, but America’s top camo isn’t limited to hunting anymore. In fact, it’s a lifestyle statement that extends into many homes. Nowadays, it’s common to find camouflage accents or full patterns on various in-home products, including furniture, appliances, bedding and kitchenware. And that has opened a growing market for a relatively new class of Realtree licensees: home décor manufacturers.
Read MoreShotgun Sales Trending Upward
- September 15, 2015
- By Randall Mueller
- Trends
While the meteoric rise in handgun sales has gotten most of the media attention for the past several years, shotgun sales have been healthy as well. Here are sales stats for the past decade as reported by the National Sporting Goods Association in its 2014 edition of The National Sporting Goods Market.
Read MoreHunting Safety Facts and Figures
- September 10, 2015
- By Randall Mueller
- Research
It’s been a welcome trend to see the number of reported hunting accidents continue on a steady decline. According to the U.S. Fish & Wildlife Service and International Hunter Education Association, approximately $415 million in excise tax monies (tax collected on the sale of firearms and ammunition) were apportioned to states for the purpose of hunter education and safety training from 2009-2013.
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