Business Blog

Shotgun Sales Trending Upward



While the meteoric rise in handgun sales has gotten most of the media attention for the past several years, shotgun sales have been healthy as well. Here are sales stats for the past decade as reported by the National Sporting Goods Association in its 2014 edition of The National Sporting Goods Market.



More often than not, shotgun buyers trust their purchase to a store with personnel who can best direct them to the best model for their needs. Two-thirds of shotgun purchases in 2013 came from a specialty sports shop or sporting goods store. The place of purchase breaks down as follows: 



The newest iteration of Realtree’s industry-leading waterfowl pattern, MAX-5, can now be found on the Super Black Eagle II from Benelli, the A300 Outlander from Beretta and the 930 Duck Commander from Mossberg, to name just a few.


Do you have a product that demands the attention of waterfowlers and shotgun shoppers? If so, you may be able to benefit from a licensing agreement with Realtree. Click here to find out more and get in touch with a Realtree Licensing Manager.