5 Ways to Reach More Women Hunters
- February 7, 2018
- By Adam Preston
- Marketing
The influx of more women into hunting’s ranks has created both a positive and puzzling effect among many in the hunting industry over the past three decades. The positives are obvious: an expanding customer base that brings a unique need-set to businesses. The puzzling part of it has to do with learning marketing techniques that seem brand new. They’re not, and that’s what businesses needed to realize. If you want to broaden your approach to the women’s hunting community, deploy these five tactics in 2018:
Read MoreThompson Center Triumph Bone Collector Now Offered in Realtree Edge and Original
- February 2, 2018
- By Stephanie Mallory
- Products
Thompson/Center Arms is known for setting the standard for quality and innovation and is continuing to do so by offering consumers the newest Realtree camouflage patterns in the popular Triumph Bone Collector.
Read MoreWomen Are Fasting Growing Demographic in Fly Fishing
- January 31, 2018
- By Todd Whitesel
- Research
For too many years, fly fishing has been dominated by male anglers. It still is, but that is changing. More women are discovering the zen-like peace of unfurling a back cast, and the numbers of female fly anglers are rising.
Read MoreOtterBox Introduces New Line of Quality Realtree EDGE Camo Coolers
- January 26, 2018
- By Stephanie Mallory
- Products
Everyone does the outdoors their own way. Whether it's rugged wilderness, a remote lake, the neighborhood park or a nearby beach, the important thing is to have fun doing it. Worrying about keeping food and beverages safe and cold shouldn't put a damper on any outing. OtterBox introduces a new line of coolers designed to configure to the demands of your adventure.
Read More5 THINGS TO STOP DOING ON FACEBOOK IN 2018
- January 24, 2018
- By Adam Preston
- Marketing
Facebook is not going away. Brands and businesses have yet to find an easier, cheaper (it’s free!) and more effective way of reaching tens of thousands of followers and customers. Unfortunately, some people in the outdoors industry will never understand how to use social media to bridge the gap between a business and a community. With these points in mind, add the following five STOP phrases to your list of New Year’s resolutions when it comes to managing your brand’s Facebook page.
Read MoreHow Wildlife Watching Impacts the Economy
- January 17, 2018
- By Team Realtree
- Research
While the economic impact of spending by hunters and anglers on the U.S. economy is substantial and a topic that we frequently cover here at the Realtree Business Blog, it’s worthwhile to look at the huge effect of wildlife-related recreation in general. After all, people who participate in activities such as viewing, photographing and feeding wild animals and birds invest in travel, equipment and clothing in their non-consumptive pursuits.
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