hero

Business Blog

Bowhunters Exhibit High Participation in Other Sports

Understanding the many sports interests of your core customers provides opportunities to cross-promote products and services. If you’re already selling fall hunting products, for example, why not also find ways to keep interacting with those same customers for the rest of the year?

Read More

SILVADUR Antimicrobial Technology for Scent-Free Hunting Clothing

Every hunter knows that human scent can ruin a hunt. The second a deer or other game animal catches a whiff of human odor, it heads for the hills. Did you know that whitetails can detect human scent from further away that bloodhounds? Makes you think. For this reason, many hunters take extra precaution to ensure their scent remains undetectable throughout their hunt.

Read More

Media Consumption Among Hunters and Shooters

Websites and magazines are the preferred sources of information for hunter and shooters. That probably does not come as remarkable news to anyone with even a casual interest in the outdoor industry. What is interesting to note, however, is how interest in various forms of media changes throughout the year, as well as how other forms of media figure into the competition for consumers’ time.

Read More

Understanding Cross-Participation by Firearms Hunters

If you are a manufacturer or retailer whose business focuses on selling to hunters, it may be valuable to know what your core customers’ other interests are. Understanding “cross-participation” in outdoor pursuits is the first step to successful “cross-promotion.”

Read More

MILLENNIAL CAMO

Over the past several months I have been traveling the U.S. extensively to apparel tradeshows like Agenda, Magic, Outdoor Retailer, Surf Expo, etc. Just the normal craziness of the wholesale apparel industry filled with trend spotting and plenty of meetings with buyers and brands.

Read More

Igloo Realtree Camo Coolers 2017

If you spend much time outdoors, you understand the importance of a quality cooler, as refreshing, cool drinks and snacks are a must when the temperatures and action heat up. Those who appreciate a great cooler can often be found with Igloos in their truck bed, at the campsite, at the sports field, beach and more. And, those who love the outdoors can select from a number of Realtree camo options in a variety of sizes and styles. Check out Igloo's latest featured products...

Read More

Pages

B