Bright Future Predicted for American Sunglasses Market
- February 14, 2018
- By Todd Whitesel
- Research
The United States sunglasses market is growing, with increasing sales and revenues. The market is projected to account for 19% of the total U.S. eyewear market by 2021. Sunglasses volume sales in the United States totaled $4 billion USD in 2010 and is expected to reach $6.27 billion by 2021, according to Statista's Eyewear Report 2017 – Sunglasses.
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PHOOZY Introduces Realtree EDGE Mobile Device Protection
- February 8, 2018
- By Stephanie Mallory
- Products
The Great Outdoors may be the perfect environment for great fun, but it can wreak havoc on smartphones and other mobile devices. Water, mud, dirt, excessive hot or cold temperatures and debris can all inflict damage on these expensive items. PHOOZY is introducing Realtree cases designed to protect mobile devices against the hazards of the outdoor lifestyle.
Read More5 Ways to Reach More Women Hunters
- February 7, 2018
- By Adam Preston
- Marketing
The influx of more women into hunting’s ranks has created both a positive and puzzling effect among many in the hunting industry over the past three decades. The positives are obvious: an expanding customer base that brings a unique need-set to businesses. The puzzling part of it has to do with learning marketing techniques that seem brand new. They’re not, and that’s what businesses needed to realize. If you want to broaden your approach to the women’s hunting community, deploy these five tactics in 2018:
Read MoreThompson Center Triumph Bone Collector Now Offered in Realtree Edge and Original
- February 2, 2018
- By Stephanie Mallory
- Products
Thompson/Center Arms is known for setting the standard for quality and innovation and is continuing to do so by offering consumers the newest Realtree camouflage patterns in the popular Triumph Bone Collector.
Read MoreWomen Are Fasting Growing Demographic in Fly Fishing
- January 31, 2018
- By Todd Whitesel
- Research
For too many years, fly fishing has been dominated by male anglers. It still is, but that is changing. More women are discovering the zen-like peace of unfurling a back cast, and the numbers of female fly anglers are rising.
Read MoreOtterBox Introduces New Line of Quality Realtree EDGE Camo Coolers
- January 26, 2018
- By Stephanie Mallory
- Products
Everyone does the outdoors their own way. Whether it's rugged wilderness, a remote lake, the neighborhood park or a nearby beach, the important thing is to have fun doing it. Worrying about keeping food and beverages safe and cold shouldn't put a damper on any outing. OtterBox introduces a new line of coolers designed to configure to the demands of your adventure.
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