Hunting Vests Create an Emerging Market

• March 8, 2017
• By Brian Lovett
• Trends

Years ago, hunters regarded vests as a one-function piece of apparel, handy for carrying a squirrel or, in orange, some grouse or pheasants.

But vests, much like the modern outdoors-lifestyle scene, have expanded considerably. In fact, the many modern variants of vests represent one of the hottest trends in the industry. And if you examine the phenomenon closely, it’s easy to see why.

Hunting License Numbers Increased in 2016

• March 6, 2017
• By Brian Lovett
• Research

Reports of hunting’s death, it appears, have been greatly exaggerated. According to the U.S. Fish and Wildlife Service National Hunting License Report, which uses data reported by state wildlife agencies, the number of paid hunting license holders in the United States was almost 15.41 million in 2014. That was a jump of 571,152, or about 3.85 percent from 2013 and the highest total since 1993. It also marked the second consecutive year paid license holders increased.

Demand for Reusable Beverage Containers Growing Fast

• February 23, 2017
• By Todd Whitesel
• Research

Reusable water bottles are often the go-to solution for thirsty people on the move. Whether it’s coffee during the morning commute, tea for an afternoon break or staying hydrated with water on the trails, when we need to keep our favorite drinks at the ready these containers are a popular choice. And demand is growing.

Realtree Activewear Fall 2017 Men's Collections by Colosseum

• February 9, 2017
• By Stephanie Mallory
• Products

Outdoors enthusiast want their activewear to enhance their performance while providing a flattering fit that reflects their love for the outdoors. Colosseum has answered this demand with its lineup of Fall 2017 Realtree activewear. The new line includes an assortment of apparel offerings that show off a stylish Realtree design in attractive offerings built to last. 

TIPS FOR MAKING SHOWROOMING WORK FOR YOUR BUSINESS

• February 7, 2017
• By Randall Mueller
• Marketing

While the Internet has had an impact on physical stores of all types, it obviously has not killed traditional retail business. A detailed study by the National Sporting Goods Association reveals that a majority of shoppers still prefer to make their purchases in a physical store. We covered this topic here in an earlier blog post.

New Realtree Fishing Lures by Birch Island Bait

• February 2, 2017
• By Brian Lovett
• Products

In July 2016, Birch Island Bait Co. became the first licensee of Realtree Fishing, and the first products — more than 100 SKUs — from that line will be unveiled in January 2017. According to company president Bob Rauch, the partnership represents a natural synergy.