With clothing featuring innovative embellishments, vintage motifs and modern washes, Grace in LA is all about an edgy West Coast attitude and great-looking denim with just the right amount of detail. A Realtree partner since 2016, the unique brand has merged its fashion-forward styling with a trendy outdoors appeal, making its denim a top choice for those living the outdoors lifestyle.

Driven by the momentum of its wildly popular Realtree jeans, Grace in La is excited to be offering a new line of Realtree men’s button-down denim shirts embellished with Realtree camo accents and logos. These shirts exemplify that West Coast free-spirited lifestyle with unique features designed to turn heads.

The introduction of the new line of Realtree men’s button-up shirts are the natural next step in the collaboration between Realtree and Grace in LA. Jason Chou, with Grace in LA, said the Grace in LA/Realtree partnership has been strong since the beginning because of a shared loyal customer base and a common goal for providing unique, quality product that truly reflects the customer’s lifestyle and interests.

“Realtree was looking into expanding its brand to include a denim line and we already command the expertise and recognized market reputation,” Chou said. “In addition, Realtree and Grace in LA share much of the same customer base who are loyal to both brands. Thus, combining the Realtree elements with Grace in LA embellishment details was a no-brainer. We feel that we have created a new denim collection that is unique and stands apart from what is currently available in the marketplace.

“The Realtree team is very supportive and has assisted us with the Realtree programs in many ways. For instance, they have exposed and integrated us in their social media marketing campaign with fashion influencers. This has led to us acquiring new market shares. At the same time, our product development teams collaborate closely to ensure that we are catering the needs and wants of the Realtree customer base.”

For more info contact Margaret Shieh Head of Sales 626.269.6818 [email protected]

Editor’s Note: Realtree licenses 27,000 products that can be found in more than 38,000 retail locations worldwide. Whether customers are looking for rugged outdoor equipment or everyday gear that enhances their active lifestyle, it can be found in a Realtree pattern. If you’re interested in growing your business with a Realtree licensing program, let’s talk! Find out more and contact us here.