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CAMO GOLF PRODUCTS GROW PINEMEADOW'S MARKETSHARE

Next time you're at the driving range, on the golf course or in a retail store, take a good look at the golf equipment. You'll see something that's happening across many segments of the sporting goods market. The golf industry is embracing the lifestyle trend, where crossover merchandising is the name of today's game. And one company is crossing over with a visible difference.

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Camo Comes Indoors for Home Décor Touch

Realtree remains No. 1 in the woods, but America’s top camo isn’t limited to hunting anymore. In fact, it’s a lifestyle statement that extends into many homes. Nowadays, it’s common to find camouflage accents or full patterns on various in-home products, including furniture, appliances, bedding and kitchenware. And that has opened a growing market for a relatively new class of Realtree licensees: home décor manufacturers.

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Shotgun Sales Trending Upward

While the meteoric rise in handgun sales has gotten most of the media attention for the past several years, shotgun sales have been healthy as well. Here are sales stats for the past decade as reported by the National Sporting Goods Association in its 2014 edition of The National Sporting Goods Market.

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Camo Room Décor for Edgy Outdoors Appeal - 1888 Mills

When it comes to incorporating the outdoors into home or office décor, 1888 Mills, LLC has the Realtree camo and outdoor-themed bedding, towels, window and kitchen textiles to complete the look.

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Realtree and Cracker Barrel Forge Natural Partnership

Recently, folks at Realtree and Cracker Barrel realized the companies had a lot in common. Now, that’s turned into a promising partnership.

As of Aug. 15, all 670 Cracker Barrel Old Country Stores are offering Realtree-licensed lifestyle products, including apparel, headwear, footwear, accessories and novelties. The restaurant giant’s family-first approach and motto — “Pleasing people” — mesh perfectly with Realtree’s “Family, friends and the outdoors” philosophy, so the corporations decided to join forces.

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Simplifying the Complex Duck Hunting Market

Today’s waterfowling apparel market is anything but simple, yet fundamental values still forge industry leaders.

So says Clay White, director of marketing for Drake Waterfowl Systems. Since the company’s inception in 2002, the waterfowling business landscape has undergone many changes,

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