Business Blog


Realtree Holiday...Camo Looks Great Under the Christmas Tree

Hunters love Christmas because they often find new calls, boots, bows and other gear under the tree. Of course, little reminders about their love of the outdoors lifestyle make the holidays even more special. It’s not surprising that manufacturers expect the outdoor-themed holiday business trend to continue or grow in future years.

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A Camo Christmas: Realtree-Adorned Items Boost Holiday Sales

Forget big-screen TVs and Star Wars toys. Holiday shoppers really want high-class gifts decked out in Realtree camo. Ask Kevin Begola, owner of Titanium-Buzz.com and K.B. Titanium Designs Inc., of Linden, Mich., makers of unique, stylish rings and bracelets. His Realtree-branded fashion jewelry has become a bona fide draw for the Christmas buying season.

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Hunting Boots: 5 High-Performance Trend-Setters

Hunting is more than a sport or a weekend activity to most folks … it’s a bona fide lifestyle. Perhaps that’s why the average hunter spends more than $2,000 a year on their favorite outdoors pursuits. Rolled into those expenditures, at least every couple of years for most hunters, are dollars spent on new footwear — specifically boots of all styles.

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Next time you're at the driving range, on the golf course or in a retail store, take a good look at the golf equipment. You'll see something that's happening across many segments of the sporting goods market. The golf industry is embracing the lifestyle trend, where crossover merchandising is the name of today's game. And one company is crossing over with a visible difference.

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Camo Comes Indoors for Home Décor Touch

Realtree remains No. 1 in the woods, but America’s top camo isn’t limited to hunting anymore. In fact, it’s a lifestyle statement that extends into many homes. Nowadays, it’s common to find camouflage accents or full patterns on various in-home products, including furniture, appliances, bedding and kitchenware. And that has opened a growing market for a relatively new class of Realtree licensees: home décor manufacturers.

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Shotgun Sales Trending Upward

While the meteoric rise in handgun sales has gotten most of the media attention for the past several years, shotgun sales have been healthy as well. Here are sales stats for the past decade as reported by the National Sporting Goods Association in its 2014 edition of The National Sporting Goods Market.

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