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Best Camo Raingear for 2017

Each winter brings a few certainties: decreased daylight, football playoffs … and cold, rainy weather. And forecasters say Winter 2017-’18 might be especially chilly and wet.

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Realtree Fishing Named Exclusive Camouflage Pattern of FLW

November 7, 2017, Columbus, GA – Realtree, the worldwide leader in camouflage, recently released its new Realtree Fishing camouflage and brand, which are now teamed with Fishing League Worldwide (FLW) to further that organization’s wide-reaching work to ensure our outdoor heritage and fishing opportunities.

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SILVADUR Antimicrobial Technology for Scent-Free Hunting Clothing

Every hunter knows that human scent can ruin a hunt. The second a deer or other game animal catches a whiff of human odor, it heads for the hills. Did you know that whitetails can detect human scent from further away that bloodhounds? Makes you think. For this reason, many hunters take extra precaution to ensure their scent remains undetectable throughout their hunt.

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MILLENNIAL CAMO

Over the past several months I have been traveling the U.S. extensively to apparel tradeshows like Agenda, Magic, Outdoor Retailer, Surf Expo, etc. Just the normal craziness of the wholesale apparel industry filled with trend spotting and plenty of meetings with buyers and brands.

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Smart Voice Assistant Use Rising in 2017

If you've recently asked a smart speaker for the weather or a traffic update, you're not alone. In 2017, some 35.6 million Americans are expected to use a voice-activated assistant device at least monthly, according to eMarketer's forecast. That figure represents a nearly 129% increase in use from 2016.

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3 Emerging Trends Among Culturally Diverse Hunters

If a recent scientific study is correct, future American hunters will care more about filling tags with friends and less about hanging trophies on their walls. That’s the overall conclusions, anyway, of a random study of 1,374 hunters from across the United States.

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