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Business Blog

TRENDS

MILLENNIAL CAMO

Over the past several months I have been traveling the U.S. extensively to apparel tradeshows like Agenda, Magic, Outdoor Retailer, Surf Expo, etc. Just the normal craziness of the wholesale apparel industry filled with trend spotting and plenty of meetings with buyers and brands.

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Smart Voice Assistant Use Rising in 2017

If you've recently asked a smart speaker for the weather or a traffic update, you're not alone. In 2017, some 35.6 million Americans are expected to use a voice-activated assistant device at least monthly, according to eMarketer's forecast. That figure represents a nearly 129% increase in use from 2016.

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3 Emerging Trends Among Culturally Diverse Hunters

If a recent scientific study is correct, future American hunters will care more about filling tags with friends and less about hanging trophies on their walls. That’s the overall conclusions, anyway, of a random study of 1,374 hunters from across the United States.

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Grace in LA Introduces Celebrates Strong Partnership With Realtree

With clothing featuring innovative embellishments, vintage motifs and modern washes, Grace in LA is all about an edgy West Coast attitude and great-looking denim with just the right amount of detail. A Realtree partner since 2016, the unique brand has merged its fashion-forward styling with a trendy outdoors appeal, making its denim a top choice for those living the outdoors lifestyle.

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Hunting Vests Create an Emerging Market

Years ago, hunters regarded vests as a one-function piece of apparel, handy for carrying a squirrel or, in orange, some grouse or pheasants.

 

But vests, much like the modern outdoors-lifestyle scene, have expanded considerably. In fact, the many modern variants of vests represent one of the hottest trends in the industry. And if you examine the phenomenon closely, it’s easy to see why.

 

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Crossbow Popularity Grows and Contributes to Hunter Retention

There once was a time when two types of hunters turned on each other and argued the woods wasn’t big enough for the both them — at least during the same season. One group argued their way was more pure, and any advancement in technology would lead to the demise of the whitetail herd. The other group laid out evidence that their new way was no more efficient than the traditional way. After much consternation, the two sides found mutual agreement and learned to coexist in the deer woods.

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