Business Blog


SILVADUR Antimicrobial Technology for Scent-Free Hunting Clothing

Every hunter knows that human scent can ruin a hunt. The second a deer or other game animal catches a whiff of human odor, it heads for the hills. Did you know that whitetails can detect human scent from further away that bloodhounds? Makes you think. For this reason, many hunters take extra precaution to ensure their scent remains undetectable throughout their hunt.

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Over the past several months I have been traveling the U.S. extensively to apparel tradeshows like Agenda, Magic, Outdoor Retailer, Surf Expo, etc. Just the normal craziness of the wholesale apparel industry filled with trend spotting and plenty of meetings with buyers and brands.

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Smart Voice Assistant Use Rising in 2017

If you've recently asked a smart speaker for the weather or a traffic update, you're not alone. In 2017, some 35.6 million Americans are expected to use a voice-activated assistant device at least monthly, according to eMarketer's forecast. That figure represents a nearly 129% increase in use from 2016.

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3 Emerging Trends Among Culturally Diverse Hunters

If a recent scientific study is correct, future American hunters will care more about filling tags with friends and less about hanging trophies on their walls. That’s the overall conclusions, anyway, of a random study of 1,374 hunters from across the United States.

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Grace in LA Introduces Celebrates Strong Partnership With Realtree

With clothing featuring innovative embellishments, vintage motifs and modern washes, Grace in LA is all about an edgy West Coast attitude and great-looking denim with just the right amount of detail. A Realtree partner since 2016, the unique brand has merged its fashion-forward styling with a trendy outdoors appeal, making its denim a top choice for those living the outdoors lifestyle.

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Hunting Vests Create an Emerging Market

Years ago, hunters regarded vests as a one-function piece of apparel, handy for carrying a squirrel or, in orange, some grouse or pheasants.


But vests, much like the modern outdoors-lifestyle scene, have expanded considerably. In fact, the many modern variants of vests represent one of the hottest trends in the industry. And if you examine the phenomenon closely, it’s easy to see why.


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