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Realtree and Cracker Barrel Forge Natural Partnership

Recently, folks at Realtree and Cracker Barrel realized the companies had a lot in common. Now, that’s turned into a promising partnership.

As of Aug. 15, all 670 Cracker Barrel Old Country Stores are offering Realtree-licensed lifestyle products, including apparel, headwear, footwear, accessories and novelties. The restaurant giant’s family-first approach and motto — “Pleasing people” — mesh perfectly with Realtree’s “Family, friends and the outdoors” philosophy, so the corporations decided to join forces.

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Simplifying the Complex Duck Hunting Market

Today’s waterfowling apparel market is anything but simple, yet fundamental values still forge industry leaders.

So says Clay White, director of marketing for Drake Waterfowl Systems. Since the company’s inception in 2002, the waterfowling business landscape has undergone many changes,

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Urban to Outdoors Trend Gaining Momentum - OLD Dominion Footwear

Getting outdoors today doesn’t necessarily mean taking a walk in the woods. In fact, many outdoor-loving consumers are constrained by work and family schedules, and even geography, so they’re looking for products that reflect their love of the outdoors and being outdoors even if they’re commuting in the heart of the city.

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Camouflage Trends - What Consumers Want

When I need to purchase new hunting attire, I spend hours, days and even weeks researching what brands and patterns will provide the advantage I need in the field. It’s something I enjoy doing, so I take my time. How do your customers purchase their camo clothing? Do they need to see it in person so they can feel the material? Do they prefer comfort over durability, or vice versa?

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