Lessons From Negative Customer Feedback
- April 7, 2016
- By Randall Mueller
- Marketing
There’s nothing better than hearing from customers who love your product, right? Whether you’re in manufacturing or retail, I think you’ll agree that the happy customers who put down good money for your product or service are the people who validate your company’s existence.
Read MoreColumbia Watches Right on Time With Realtree Camo
- April 6, 2016
- By Brian Lovett
- Products
Every outdoorsman wants a camo watch. The trick for manufacturers is setting their timepieces apart from others. Enter functionality combined with Realtree camo. That marriage has placed watches with the Columbia name, a brand famous for outdoor apparel, at the leading edge of a crowded field.
Read MoreYouth Hunting and Shooting Participation
- April 5, 2016
- By Randall Mueller
- Research
The youth market. Manufacturers want to develop products for it. Retailers try endlessly to sell to it. Advertisers scheme on how to target it (or at least how to target the youth market’s parents). But what is this “youth market” and how big is it?
Read MoreAncient Inspiration Leads to Camo Sleeping Bag Suit
- March 31, 2016
- By Brian Lovett
- Products
The idea of blending into nature via camouflage started with the hunting industry but has transferred seamlessly to other outdoor arenas. Just ask the folks at Selk’bag USA, a Solana Beach, California, company that manufactures cutting-edge sleepwear systems, including two models adorned with Realtree Xtra.
Read MoreCollaboration Boosts Camo and Inflatable Leader
- March 30, 2016
- By Brian Lovett
- Products
Fast-forward to 2016. Intex is a worldwide family of companies that’s become a leader in spas, toys, boats, furniture, above-ground pools and high-performance airbeds. The latter category, in the highly competitive camping market, led it to become a Realtree licensee. Currently, Intex makes the Realtree Queen Pillow Rest Raised Airbed with a built-in electric pump.
Read More5 Ways to improve your outdoor social media reach
- March 29, 2016
- By Adam Preston
- Marketing
They say there’s no such thing as “bad publicity.” Aha, but PR can only take you so far — whether it’s entertainment, politics or business — because if you don’t offer something of value, you will soon be forgotten.
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