Understanding the Sporting Goods Shopper’s Purchase Journey
- December 13, 2016
- By Randall Mueller
- Research
Despite the rise of online retailing, brick-and-mortar sporting goods stores still fill a welcome, important and needed role for the sporting goods shopper. That’s only one of many insights gleaned from “Shopper Playbook: Insights into the Sporting Goods Shopper,” an extensive study recently published by the National Association of Sporting Goods Retailers.
Read More5.11 Offers Tactical Elements in Its Realtree Clothing and Gear
- December 9, 2016
- By Stephanie Mallory
- Products
5.11 Tactical is all about readiness with gear and clothing designed for the men and women who are prepared for whatever may happen -- both on duty and off road. The products exceed rigorous and exacting standards, which has allowed 5.11 to establish a reputation for innovation and authenticity. The product development team works directly with end users/operators to create apparel and gear designed specifically to enhance the safety, accuracy, speed and performance of first responders and tactical enthusiasts worldwide.
Read MoreRealtree Footwear Spring 2017 Collection for the Outdoor Lover
- December 1, 2016
- By Stephanie Mallory
- Products
Whether its for hunting, hiking, fishing, kayaking, swimming, paddle boating or walking on the beach or trails, Old Dominion has footwear for all outdoor activities. This stylish footwear shows off an outdoor lifestyle with Realtree camo, logos and branding, making it the ideal choice for outdoorsmen, women and children who want a shoe that not only looks great but performs even better.
Read MoreHow to Reach the Millennial Generation of Hunters
- November 29, 2016
- By Team Realtree
- Research
If you’ve ever wondered about the best marketing strategies to reach millennial hunters, you’re not alone. The millennial generation communicates and consumes media far differently than their predecessors. To further complicate matters, their participation in hunting is not consistent. The challenge is to attract millennials to hunting and then keep their attention so they become lifelong participants.
Read MoreWhy Outdoor Retail Must Embrace Technology
- November 15, 2016
- By Todd Whitesel
- Research
It's no secret that consumers rely on technology for product research, reviews and price comparisons before purchasing. But even with the rise of online shopping, there's still room for retail and the first-hand experiences that only a brick-and-mortar store can deliver.
Read MoreIntroducing the New Carhartt Realtree Apparel Line
- November 10, 2016
- By Stephanie Mallory
- Products
For 127 years, Carhartt has delivered best-in-class enduring apparel that respects the hard-earned dollars of America’s hardworking men and women. Carhartt Inc. was established in 1889 in Detroit, Mich., by Hamilton Carhartt, and continues to provide quality, durable apparel today. In fact, the company remains privately held by the Carhartt family to ensure its founder’s mission is carried through in every garment it produces. Known for rugged construction, innovative design and exceptional standards of quality, durability and comfort, Carhartt work wear has become a legend among America’s skilled tradesmen and craftsmen.
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