Retargeting the Perfect Way to Recover Abandoned Shopping Carts
- May 5, 2016
- By Todd Whitesel
- Marketing
If you're like most online shoppers, you've probably abandoned a shopping cart. According to a group of studies collected by Baymard Institute, the average rate of e-commerce shopping cart abandonment from 2006 through 2015 is 68.63%. More than 2/3rds of digital shoppers are putting items in their cart and never hitting the buy button. It's a challenge unique to digital commerce and retailers are using a variety of tools to save the shopping cart and sale.
Read MoreCamp, Fish, Hunt With Camo Gear and Apparel by Master Sportsman
- May 4, 2016
- By Stephanie Mallory
- Products
Whether they’re spending a long day at the jobsite, an afternoon on the river or a weekend at hunt camp, sportsmen and women won't be let down by Master Sportsman gear and apparel. Master Sportsman is known for producing quality hunting and fishing gear and apparel that keep outdoor enthusiasts out there longer.
Read MoreFirst Look at 2016 Realtree Camo Bowhunting Gear
- May 3, 2016
- By Brian Lovett
- Trends
Bowhunting and Realtree camo have grown and evolved together for decades. That’s no accident, as archery hunting for whitetails demands the ultimate concealment from a buck’s watchful eyes. So it’s little wonder why some of the hottest new hunting bows and crossbows for 2016 come adorned in Realtree camo patterns. Here’s a brief rundown of the best new Realtree-clad bows for 2016.
Read MoreCamo Women’s Activewear Trends for 2016
- April 29, 2016
- By Stephanie Mallory
- Trends
You don’t have to venture into a gym, yoga class or CrossFit box to see women decked out in athletic wear. Clothing that was once relegated to sweat-inducing physical activities such as running, biking, lifting weights and yoga, has now become a favorite as day and weekend wear among women of all athletic persuasions.
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First Look at 2016 Camo Camping Gear
- April 28, 2016
- By Brian Lovett
- Trends
Camping and camo share similar backstories. They allow us to escape the stress of modern life and return to a simpler existence. In preparation for the 2016 camping season, here’s our look at some of the hottest Realtree-camo-clad camping gear.
Read MoreYoutube Video Ads a Priority for Outdoor Retail
- April 26, 2016
- By Todd Whitesel
- Marketing
In 1979, British band the Buggles released their biggest hit, “Video Killed the Radio Star,” a musical lament chronicling the rise of video and the fall of radio. It was, in fact, the first video ever played on MTV, August 1, 1981. If such a song were written about today's advertising world, it might be justly re-titled as, “Online Video Ads Are Killing the Competition.”
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