Nearly half of all Americans (48.4%) participated in at least one outdoor activity in 2015. That equates to 142.4 million participants, who went on a collective 11.7 billion outdoor outings.

 

Those remarkable stats come from the 2016 Outdoor Recreation Participation Report issued by The Outdoor Foundation, a national not-for-profit organization. The detailed survey that forms the basis of the report is produced by the Physical Activity Council, which is a partnership of numerous organization in the U.S. sports, fitness and leisure industries.

 

Survey results are weighted and balanced to reflect the total U.S. population ages 6 and above, which equates to 249,141,895 people.

 

Here are the Top 5 most popular outdoor activities by participation rate in two categories: Youth (ages 6-14) and Adult (ages 24+): 

 

 

 

What are you doing to put your products and services in front of America's huge market of outdoor enthusiasts? If you’d like to explore new avenues, Realtree can help. Check out these case studies of companies who have expanded their distribution and sales through the power of  licensing with Realtree.  If you’d like to do the same get in touch with us and let’s talk.