Advantages of Licensing in the Outdoor Market
- February 23, 2018
- By Randall Mueller
- Marketing
As you already know, growing distribution so you can gain market share is an expensive proposition in terms of dollars, time and resources. In an outdoor market crowded with multiple brands in virtually every popular product category, how do you find success? What is that magic formula that gets your products onto store shelves?
Read MoreHeybo Outdoor Extends Hunting Apparel in Realtree Camo
- February 21, 2018
- By Stephanie Mallory
- Products
Heybo Outdoors designs its apparel and gear for those who not only like to get outside, but truly embrace all the outdoors has to offer. They’re not afraid to get dirty. They’re rugged, weathered and real, yet respectful of all who they encounter. They show an ardent devotion to their higher calling — family, friends and their pursuit of the outdoor life — as doers. Heybo’s newest Realtree gear and apparel reflect this passion, respect and sense of adventure with details and materials designed to endure and flatter.
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OtterBox Introduces Trooper Soft Coolers in Realtree EDGE
- February 16, 2018
- By Stephanie Mallory
- Products
Most people know OtterBox for its superior mobile device protective cases, but it has grown in recent years to be so much more. OtterBox’s new line of Trooper Soft Coolers, available in Realtree EDGE this spring, feature the same OtterBox quality, reliability and smart design features that made its phone cases so popular.
Read MoreBright Future Predicted for American Sunglasses Market
- February 14, 2018
- By Todd Whitesel
- Research
The United States sunglasses market is growing, with increasing sales and revenues. The market is projected to account for 19% of the total U.S. eyewear market by 2021. Sunglasses volume sales in the United States totaled $4 billion USD in 2010 and is expected to reach $6.27 billion by 2021, according to Statista's Eyewear Report 2017 – Sunglasses.
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PHOOZY Introduces Realtree EDGE Mobile Device Protection
- February 8, 2018
- By Stephanie Mallory
- Products
The Great Outdoors may be the perfect environment for great fun, but it can wreak havoc on smartphones and other mobile devices. Water, mud, dirt, excessive hot or cold temperatures and debris can all inflict damage on these expensive items. PHOOZY is introducing Realtree cases designed to protect mobile devices against the hazards of the outdoor lifestyle.
Read More5 Ways to Reach More Women Hunters
- February 7, 2018
- By Adam Preston
- Marketing
The influx of more women into hunting’s ranks has created both a positive and puzzling effect among many in the hunting industry over the past three decades. The positives are obvious: an expanding customer base that brings a unique need-set to businesses. The puzzling part of it has to do with learning marketing techniques that seem brand new. They’re not, and that’s what businesses needed to realize. If you want to broaden your approach to the women’s hunting community, deploy these five tactics in 2018:
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