Business Blog


Mello Yello and Realtree Partner for Lifestyle Makeover

Lifestyle might not be the first word that comes to mind when you think about soft drinks. But what we drink, where and when we drink it, and who we drink it with is all about lifestyle. It's about sharing good times with good friends while pursuing our passions. We associate many of our deepest memories with food and drink and the people we've shared them with. So in the fall of 2015, Mello Yello® teamed up with Realtree® to give Mello Yello packaging a camouflage and lifestyle makeover.

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New Realtree Camo Fashion Jewelry by Jostens

Jostens has built a hugely successful business by celebrating people’s stories and achievements. And with so many folks living the outdoors lifestyle nowadays, it only seems right that camouflage has become a big part of those remembrances. In Fall 2015, the Minneapolis, Minn.-based company introduced its CamoCast Collection, which features the first officially licensed camo designs for high-school class jewelry.

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Realtree Camo Shoes for Spring 2016 by Old Dominion

If you love the outdoors, you want your apparel and footwear to reflect that love. That’s where Old Dominion footwear comes in. With ruggedly stylish Realtree camo footwear for men, women and youth, Old Dominion ensures that your outdoors lifestyle is reflected whether you’re hiking the trail or pounding the pavement. Check out the line of Spring 2016.

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Stylish Realtree Camo Handbags in 2016 Spring for Every Occasion

Every woman needs a great handbag to complete her outfit – one that will compliment what she’s wearing and will carry everything she needs. When it comes to handbag choices, both function and fashion matter. The outdoorswoman not only wants a handbag that reflects her passion for the outdoors, but provides her with adequate storage space for all of her essential items.

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Realtree Premium Camo Pet Bed in 2016 by Dallas

Dallas Manufacturing Company has included Realtree® pattern fabrics in pet bed designs for the last 15 years. In 2012 Dallas Manufacturing Company took its partnership with Jordan Outdoors and Realtree to the next level becoming the licensee for the Realtree Premium Pet bed program, now available online and in more than 8000 retail doors in North America. Realtree Premium Dog Bedding is the largest volume licensed pet bed program currently in the market place.

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Realtree Launches New Xtra Colors MicroSite

Realtree has launched a microsite within its business website to showcase its Xtra Colors program and provide manufacturing licensees with the ability to customize patterns that fit their customers’ lifestyles. The Xtra Colors program made a big splash in August 2015 at the Las Vegas MAGIC Show. Billed as the “world’s largest fashion marketplace,” MAGIC provided the perfect showcase for Realtree to confirm that it could accommodate fashion-conscious customers who want products with an outdoor element that stands out.

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