It’s no secret that Realtree has grown into as much of a lifestyle brand as a hunting brand. You only need to skim the shelves in any one of the 36,000 retail outlets where 19,000 Realtree-branded clothing products and hard goods can be found. A successful lifestyle brand business didn’t just happen by accident; it was part of a focused effort to meet the demands of consumers who love the outdoor lifestyle and want to show it.

Most recently, the MAGIC fashion show has been the stage for continuing this growth. Held twice a year in Las Vegas, MAGIC is host to 60,000 attendees from 120 countries. In August 2015, Realtree, as the anchor brand in the Outdoor exhibit area, rolled out a massive, 50-by-60-foot exhibit that won the show’s Best New Booth award. Read about it here.

In Vegas again this past February for MAGIC’s wintertime fashion event, Realtree pulled out all the stops and wowed visitors with a winter lodge theme while emphasizing its growing footprint in major active lifestyle areas such as work/ranch wear, action sports and footwear. New Men’s and Girls’ clothing lines from manufacturing partners were on display as well. Click here for details on that event.

To get a sense of Realtree’s investment in penetrating new markets from the February show. Not only can you see the attractiveness of the unique booth (which again won a category award for Best New Booth), but listen to the comments from reps for licensing partners Grace in LA, Club Red, Stage Stores, Old Dominion, Fencepost, Grey Matter Concepts, Leg Apparel and The Memory Company.  

Other licensees who are growing their business via Realtree licensing agreements and who display at MAGIC include Metal Mulisha, Big Strike, Affliction, and Emperia Outfitters.

A frequent saying at Realtree is that, “Hunting is in our DNA.” That statement is as true as ever, but what started as one-pattern camo company for hunters has expanded to also become a lifestyle brand that is just as comfortable taking center stage at the world’s biggest fashion event.

 Editor’s Note: For more information on becoming a Realtree partner, please visit the Licensing Section at the Realtree Business Site.