Our core consumer is the female hunter. She represents the smallest of the target groups, but she is the largest consumer. Our biggest growth potential comes from the 18-24-year-old outdoors enthusiast who might not hunt but still wants to be associated with hunting and the outdoors. She is willing to wear camo in other activities, such as loungewear, hiking gear and workout apparel.

Primary Demographics

Female Outdoor Enthusiast | Ages 15-45

Secondary Demographics

Female Fashionable Trendy | Ages 15-45

An Overview of the American Sportwoman

• 9.7 million sportswomen in the U.S.


• 84% of women surveyed say they participate because it's a great way to spend time with family and friends. This directly ties to Realtree's motto: Family, Friends and the Outdoors.



* Sources Southwick Associate, Inc 2012 and 2014 Outdoor Participation Report by the Outdoor Foundation