Why Realtree Girl Brand?
REALTREE GIRL builds affinity by connecting to the young, fashionable, female outdoor enthusiast.
Our core consumer is the female hunter. She represents the smallest of the target groups, but she is the largest consumer. Our biggest growth potential comes from the 18-24-year-old outdoors enthusiast who might not hunt but still wants to be associated with hunting and the outdoors. She is willing to wear camo in other activities, such as loungewear, hiking gear and workout apparel.
Primary Demographics
Female Outdoor Enthusiast | Ages 15-45
Secondary Demographics
Female Fashionable Trendy | Ages 15-45
An Overview of the American Sportwoman
- 9.7 million sportswomen in the U.S.
- 84% of women surveyed say they participate because it's a great way to spend time with family and friends. This directly ties to Realtree's motto: Family, Friends and the Outdoors.
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Sources Southwick Associate, Inc 2012 and 2014 Outdoor Participation Report by the Outdoor Foundation
A Realtree Girl is a lover of the outdoors, a fashion trendsetter and the girl next door. She knows how to look good in town and in the woods.
Bill Jordan
Our Recent Work.
Our REALTREE patterns and brands are found on over 30,000 products worldwide. There are nearly endless opportunities for more REALTREE products in both hunting and lifestyle categories. WHY NOT YOUR GEAR?
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Watch Realtree Girl In Action.
Camo Better in Life.
WOULD You LIKE TO License WITH US?
Over 2,000 licensees offer more than 30,000 products in REALTREE. An estimated $4 billion of REALTREE camo and branded product is sold every year by our licensed partners.
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