The Very Warm Partners with Realtree for Unisex Streetwear Designed for Versatility and Supreme Warmth
- December 2, 2021
- By Team Realtree
The Very Warm is partnering with Realtree on a new collection that reflects The Very Warm’s vision for sustainability and human connection.
We've taken camo out of the woods and into the streets to spark a sense of nature, even when it feels remote. Camouflage streetwear isn't an oxymoron, it's an affirmation that urban or rural we all belong to the same ecosystem. We want our wearers to stand as a reminder that even at the granite center of a big city, we owe our existence to an even wilder landscape.
-- Shai Peyser, president of The Very Warm
The sleek signature jackets will feature two exclusive patterns with SSENSE -- Realtree EDGE® and Realtree EDGE® Snow. Realtree EDGE® Orange is also available on the brand’s website.
The Very Warm strives to bring warmth to everyday life with reliable, durable and sustainable outerwear at an affordable price. For several years, The Very Warm has worked toward a production process that integrate more sustainable materials. In fact, the plan is to produce the entire collection using 100% recycled materials by 2022 without affecting the quality or price.
The Very Warm’s commitment to embrace the challenges of a changing world is reinforced by its new “Give Warm, Get Warm” program. The Very Warm will accept and facilitate the return of any The Very Warm jacket at no cost for a 30% discount on any new item on theverywarm.com. The returned item will then be refurbished and resold, donated to charity, or if not possible, reintroduced into the supply chain.
The collection includes evergreen silhouettes, sustainable materials in partnership with REPREVE® and thoughtful, upscale design. Cozy but never complacent, The Very Warm’s outerwear is sustainably made at an accessible price point with zero compromises on quality or design.
The Very Warm’s product range starts at $215 and is also available at theverywarm.com.
The Realtree EDGE Unisex Hooded Puffer, available in Realtree EDGE, Realtree EDGE Orange and Realtree EDGE Snow, takes camo onto the streets with an outdoor style that’s sure to turn heads. Ideal for casual wear or the hunt, this classic unisex puffer features a detachable hood, REPREVE®500-equivalent recycled fill, interior pockets and knit storm cuffs to keep you warm when temperatures drop.
Realtree EDGE Unisex Anorak Puffer, available in Realtree EDGE, Realtree EDGE Orange and Realtree EDGE Snow, is The Very Warm’s warmest offering. This anorak puffer jacket takes camo out of the woods and into the streets to spark a sense of nature even when it feels remote. This camo streetwear is an affirmation that urban or rural, we all belong to the same ecosystem. The hooded anorak style protects from rain, wind, and snow while the REPREVE® 500-equivalent recycled fill keeps you warm no matter what. A number ,of pockets, including an oversized zippered kangaroo pouch let you keep your gear at the ready.
The Realtree EDGE Unisex Light Hooded Jacket, available in Realtree EDGE and Realtree EDGE Snow is designed to be your everyday, everything coat on the street or in the woods. This jacket is reinforced with eco-friendly REPREVE® fill to keep you warm throughout the day. Landing perfectly just past the waist, it is sleek, light, portable and includes technical features like an attached hood, elasticated cuffs and plush microfiber-lined pockets.
If you’re ready to showcase REALTREE camo on your products and take advantage of the Realtree name and exposure opportunities, click here for more info on licensing opportunities.