Business Blog

Soft, Portable Realtree Camo Coolers by IceMule


Outdoorsmen and women seeking extreme adventure need a cooler that can keep up. IceMule, the “World’s Most Portable High-Capacity Cooler,” is as travel worthy as its name implies and it’s now available in Realtree Xtra camo


IceMule’s founder, James Collie, developed the product out of necessity. Collie was gearing up for a hike with his friends in Virginia, but he couldn’t find a good waterproof portable cooler to carry the cold drinks they needed.  So, Collie created a make-shift cooler out of a day pack and double lined it with plastic trash bags.  He filled the inside with cold drinks and sandwiches.


Well into the hike, the trash bags broke and ice water poured down his back. His wet back, warm drinks and soggy food started the wheels in his head to turning.  Once home, Collie set to work designing a soft-sided, waterproof and portable cooler that could carry ice and be comfortable enough to carry on both long hikes and relaxing days at the beach.


After dozens of prototypes and many days of field testing, the ultimate cooler was born.  Now, outdoorsmen and women are relying on the IceMule to keep all of their adventures cool.


On December 4, 2013, IceMule Cooler Company successfully completed a Kickstarter project which helped raise funds for the initial production run of the newly expanded IceMule Cooler line, which now includes Realtree camo options.


“At IceMule, we make the world's most portable high-performance coolers - and so many of our customers use them in the field that they began asking us for a camouflage version,” Collie said.  “When we surveyed them one brand came to the top -- Realtree.  The combination is a natural and we're really excited about it. So, in May 2016, we are introducing the Ultimate Field Cooler -- The IceMule Pro in Realtree Xtra.” 


A serious cooler designed for extreme adventure, the IceMule Pro, available in Realtree Xtra (large and x-large sizes), can handle the roughest, most rugged conditions, while keeping food and beverages cold.

Icemuler Realtree Camo Cooler bag

Icemuler Realtree Camo Soft Cooler Coming Soon


This high-performance cooler features 1000 denier exterior tarpaulin fabric, seams rated to 65 pounds and a padded, ventilated backpack strap system.


  • TriFold DriTopTM System. Foolproof seal to keep ice in and air out.
  • MuleSkinETTM and MuleSkinEVTM. Tough 600 Denier PU-coated Poly Outer layer for exceptional strength and durability; heavy-duty inner layer 2X thicker than most soft coolers.
  • ComfortCarryIMPTM System. Reinforced back-straps and plus ventilated back pads provide ultimate comfort for long-range excursions.
  • PolarLayerTM Insulation. Keeps contents “IceMule Cold” for up to 24 hours.
  • IM AirValveTM.  Allows for insulation layer air removal so the collar can roll up for storage in its stuff sack.


 Dimensions  and Capacity

  • 17" tall, 14" wide, 11" deep (when closed)
  • Capacity = 18 cans plus ice


For more information, check out www.icemulecooler.com.


Contact info:

Julie Hansell

Darby Communications

8 Magnolia Ave. | Suite G-1 | Asheville, NC 28801

o 828.254.0914 | c 734.395.3454

[email protected]


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