Big Frig Coolers is making a wave at the 2019 ICAST show in Orlando, Florida, this week with the introduction of the Badlands cooler in Realtree’s new WAV3 pattern. WAV3 is a great addition to the Realtree Fishing family of patterns with a stylish fashion look and plenty of intricate detail that shows off well on even the smallest of products. The WAV3 pattern can be printed in any color, so manufacturers and consumers alike can create whatever look they desire.

Big Frig Coolers is one of the first manufacturers offering products in the new WAV3 pattern.

Somethings are just crazy, like the original camo maker taking a chance on an up-and-comer in the outdoor industry. Yet here we are about to release the new Realtree WAV3 pattern on the new Big Frig cooler. From day one we have felt like part of the Realtree family and have been welcomed with open arms, tons of support along with help around every turn. Realtree truly is a company built around ‘friends, family and the outdoors.

-- Big Frig Coolers Ed McDonough

The new Badlands cooler featuring Realtree WAV3 has re-imagined the traditional ice chest to meet the needs of even the most rugged lifestyles. The rotomolded cooler is UV protected from the inside out and built with heavy-duty latches so the cold stays in and the heat stays out. Dual stainless-steel lock plates double as bottle openers and a vacuum release button makes opening the lid a breeze.

The WAV3 pattern is also available on the Big Frig Tumbler. Available in 20- and 30-ounce sizes, the tumbler is both lightweight and comfortable to hold, making it ideal for outdoor activities. The tumbler is constructed from 18/8 stainless steel and combined with vacuum insulation to ensure your beverages hold their temperature for hours.

ICAST, the premier showcase for the latest innovations in fishing gear, accessories and apparel, will be held July 9-12 at the Orange County Convention Center in Orlando, Florida.

For more info, visit bigfrig.com

Editor’s Note: Realtree licenses 30,000 products that can be found in more than 35,000 retail locations worldwide. Whether customers are looking for rugged outdoor equipment or everyday gear that enhances their active lifestyle, it can be found in a Realtree pattern. If you’re interested in growing your business with a Realtree licensing program, let’s talk! Find out more and contact us here.

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