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Business Blog

Realtree Solar Lantern and Flashlights by Hybrid Light

 

At some point, every outdoors enthusiast has watched the glow of a flashlight, lantern or headlamp fade and wished for a solution.

 

Enter Hybrid Light — specifically, Hybrid Light’s rechargeable outdoors lighting devices adorned in Realtree camouflage.

 

The St. George, Utah, company is a pioneer in solar-powered mobile lighting and charging solutions. Recently, it teamed up with Realtree to help solve illumination needs for hunters, anglers, campers and other outdoors folks. And the partnership looks like a natural for both parties.

 

“Hybrid Light customers are all about the outdoors, and many of them enjoy camping, hiking, fishing and hunting,” said Terry Peterson, owner. “Realtree customers love and recognize the Realtree patterns and will purchase a product that is decorated over a non-decorated competitor brand. The Realtree audience is loyal to the pattern.”

 

Currently, Hybrid Light offers four items in Realtree camo: the Atlas 400-lumen solar lantern, the Mammoth 400-lumen multi-light, and the Journey solar flashlight, available in 160- or 250-lumen models. And Peterson said new items will be introduced in Fall 2017.

 

Realtree Flashlight charger Lantern Hybrid Light 250 | Realtree B2BRealtree Flashlight charger multiligt Hybrid Light 250 | Realtree B2B

Realtree Flashlight charger 250 | Realtree B2B

 

The Realtree-branded Hybrid Light products are unique because, as the company’s name indicates, they can be charged via any light source through their built-in solar panels or with a micro USB port. Further, you can charge mobile devices through USB ports in the Hybrid Light products. They’re also ideal for outdoors folks because they provide incredible amounts of light with one battery charge — including up to 100 hours with the Atlas.

 

“The Realtree partnership is fairly new,” Peterson said. “I am friends with Richard Childress, who introduced me to Bill Jordan at the SHOT Show. From there, it was game on.”

 

The partnership officially began in May 2016, and Realtree and Hybrid Light started marketing the Realtree-branded products in January 2017.

 

Hybrid Light has focused a lot of marketing and brand-awareness effort on trade shows in the outdoors, preparation, fund-raising and shooting sports arenas. And as Peterson pointed out, teaming with an established brand such as Realtree helps that push.

 

“Realtree is well-recognized and opens doors for us, and it has good pull-through,” he said.

“(It) automatically gives the customer the confidence that the product is of high quality.”

 

And with so many rechargeable, long-lasting lighting options dressed in America’s No. 1 camo pattern, it’s a good bet that Hybrid Light products will be common sights at campfires, canoe trips and hunting camps for years to come.

 

For more information, please visit http://hybridlight.com/.

 

Editor’s Note: Realtree licenses 27,000 products that can be found in more than 38,000 retail locations worldwide. Whether customers are looking for rugged outdoor equipment or everyday gear that enhances their active lifestyle, it can be found in a Realtree pattern. If you’re interested in growing your business with a Realtree licensing program, let’s talk! Find out more and contact us here.