Realtree patterns have been providing hunters with the edge they need to get close to game animals for more than 30 years. So, it’s only natural that the world’s No. 1 camo brand would find yet another way to help hunters succeed, and that it is called, appropriately, EDGE™.

 

EDGE, the newest innovation in the slate of Realtree patterns, is the best of both worlds: It disrupts the human form while at the same time creating seamless concealment in almost any environment. EDGE is equally effective close up as it is at a distance. Realtree EDGE is the pattern that Effectively Dominates Geographic Elements!

 

EDGE Disrupts

• Open pockets of light and shadow mimic open areas in a tree canopy but also prevent muddiness, leaving the pattern appearing open at a distance.
• Leaves of varying shades and colors create a random pattern that makes it almost impossible to identify the human form.
• A variety of crisscrossing branches with multiple highlights and shadows disrupt the vertical silhouette of the human shape.

 

EDGE Conceals

• Warm grays and browns combined with shadows and highlights mimic the real woods.
• An abstract background with limbs and leaves in the foreground allow for seamless concealment up close in a variety of environments.
• A variety of leaves and branches match both the forest floor and the tree canopy so the pattern is equally effective in a treestand or at ground level.

 

Word is already on the street and excitement is building for the impact that EDGE will make on the outdoor industry. Realtree will make it official on December 26 when the company launches the dedicated consumer website, edge.realtree.com.

 

Then, trade partners will get to see see Realtree EDGE firsthand at its 2018 introduction: The SHOT Show in Las Vegas, Jan. 23-26. Realtree’s marketing and promotion plan is expected to deliver 3.2 billion EDGE impressions in the first year. It’s this kind of marketing reach that contributes to more than $4 billion of Realtree camo and branded products being sold worldwide annually.

If you’re a manufacturer or retailer looking for a program that gives your business an edge, working with Realtree on an EDGE program may be the best strategy you’ll find.

Editor’s Note: Contact us today to set up an appointment and find out more about leveraging the power of the world’s No. 1 camo brand.