Riding an unprecedented wave of brand equity, and with stronger and more diverse pattern offerings than ever, Realtree has many good reasons to celebrate 30 years of business. To top off the celebration, the company is again making available the pattern that started the camo revolution: Realtree Original™. 

 

The reintroduction of Realtree Original is turning into a larger program than was originally planned. Realtree was going to offer promo items such as ball caps with a 30th Anniversary logo against the Original pattern. Consumer inquiries, however, indicated a bigger demand for the retro look, which has proven itself as a great choice for everything from turkey and deer hunting to Western pursuits and even flooded timber waterfowl hunting. 

 

The recent demand for our original Realtree pattern all began with a few hundred 30th anniversary caps. People really enjoyed seeing it on the caps, and realized it was more than just a cool, retro camouflage. They realized that Realtree Original is still a versatile, effective camo pattern in the field, so we decided to make it available to our partners for use on products of all types. It’s really great to see this pattern in such demand after all these years. –Bill Jordan

 

The lesson: Never underestimate the loyalty of Realtree fans! 

 

This is a great way to connect with consumers who remember Realtree Original as the pattern their father or grandfather wore. Perhaps it’s the camo that helped them get close enough to shoot their first deer. Or maybe sportsmen and women just have an affinity for the good old days.

 

If you’re a Realtree retail or manufacturing partner, now is the time to take advantage of this renewed interest in the camo pattern that kicked off 30 years of success in the outdoor industry. Your account manager is available to work with you on ideas for programs that feature Realtree Original. 

 

Editor’s Note: Whatever the reason for the popularity of Realtree Original, it’s in high demand right now. Contact us today to discuss ways to offer your customers a fun and exciting program built on America’s favorite camo brand.