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Realtree and Bushnell Announce Exclusive Partnership


Realtree and Bushnell have expanded their partnership with the announcement that Bushnell is now the “official optic” of Realtree. This new agreement means Bushnell will have exclusive placement across all Realtree television, digital and social channels.


Bushnell is now the “official optic” of Realtree


At Bushnell, we have made it our primary mission to develop and bring to market quality, purpose-built products to improve our customers outdoor experience. Through our expanded partnership with Realtree, we’re excited that hunters will now have the opportunity to see how our products improve the hunting experience in real-world situations across Realtee’s broad offering of quality outdoor programming.

-- Mark Bauman, director of optics for Bushnell



For more than 70 years, Bushnell, a Vista Outdoor brand, has been the industry leader in high-performance sports optics thanks to consistently providing the highest-quality, most-reliable and affordable sports optics on the market. Bushnell leads the market share in all of the sports optics categories, and its products consistently win design and performance awards.


Realtree TV and digital fans will get to see Bushnell products in action every week. As the Realtree prostaff venture off on their hunts, viewers will not only get to enjoy the action, but they’ll find out why these hunters trust Bushnell products above all others. Throughout the season, viewers will get to see Bushnell’s riflescopes, binoculars, rangefinders, spotting scopes and night vision products in action and will benefit from helpful tips and tricks.


Hunters know great optics make all the difference for a lot of reasons. This partnership with Bushnell brings their quality optics in Realtree camo to hunters everywhere, and that will make for a lot of successful hunts,” said Realtree Designer and President Bill Jordan. 


Bushnell will continue to sponsor both Realtree Outdoors® and Realtree Road Trips® TV in addition to extending its support to Realtree’s Monster Bucks® and across the Realtree 365 network. New video and digital series where viewers can now see Bushnell products include: Midwest Whitetail & Chasing November, Spring Thunder, Black Cloud, Whitetail TV, Pay Dirt, Hunt United, Grigsby and Sea Bucks.


A number of new Realtree Bushnell optics will be hitting the market soon and several new products are available now to the consumer.


The Bone Collector 850 LRF Realtree EDGE Rangefinder features a large objective lens with industry-leading 2x brightness so you can see your target and get a range on it. ARC technology measures true distances up and downhill for accurate shots on target. An adjustable diopter allows you to focus the reticle to your eye, so it’s perfectly sharp each time. Boasting incredibly fast performance, with ranging up to 4x per second, gives you instant feedback on a hit or miss, while the scan mode lets you keep ranging in real time. No plastic lenses here. The rangefinder features 100% glass.


Bushnell Bone Collector 850 LRF Realtree EDGE


The Bone Collector Powerview Binoculars offer all-around Powerview performance decorated in Realtree EDGE camo. These binos deliver great image quality with sharp focus. The fully coated optics draw an incredible amount of light for clear and vibrant images, even in low-light conditions. The high-quality, soft-touch rubber, and streamlined textured finishes provide ease of use and a secure grip in a great looking modern design. The ultra-smooth, oversized diamond-cut grip focus wheel allows for quick focus and perfect definition, and quick-adjusting twist-up eyecups allow for fast target acquisition.


Bushnell Bone Collector Powerview Binoculars Realtree EDGE


You’ll get quality glass in a lightweight package with the Engage X 10X42 Binoculars. The fully multi-coated optics provide you with a brighter and clearer image at dusk and dawn. IPX7 waterproof rated,  the binos have Bushnell's exclusive molecularly bonded EXO Barrier for a clear image no matter the weather. An adjustable diopter means they are fully adjustable to meet your eyes’ needs. The ultra-smooth focus wheel allows for quick focus and perfect definition.


Bushnell Bone Collector Engage 10x42 Binoculars Realtree EDGE




If you’re ready to showcase REALTREE camo on your products and take advantage of the Realtree name and exposure opportunities, click here for more info on licensing opportunities.