Business Blog

Limited Edition Realtree Kraftig Lagers to Benefit Conservation Foundation


William K. Busch Brewing Co. has partnered with Realtree to release limited-edition Realtree Xtra camouflage packaging in support of the Missouri Conservation Heritage Foundation.


The special packaging, which includes 12-packs and 30-packs of 12 ounce cans, became available September 1 and will remain available until October 31, 2018. Kräftig Lager features a Realtree Xtra camouflage pattern in hunter orange while Kräftig Light is designed in Realtree Xtra with a green and tan logo and lettering.


Kräftig and Kräftig Light in Realtree Extra


Through this partnership, a portion of proceeds from the limited-edition packaging will be donated to the Missouri Conservation Heritage Foundation in an effort to preserve natural resources for present and future generations.


Part of my family’s legacy has always been our commitment to conservation. As a company, we knew we wanted to do something special that would not only commemorate that tradition, but also continue it. Our partnership with Realtree allows us to do just that. The camo giant has changed the landscape of modern outdoor entertainment, and this partnership helps ensure future generations have an outdoors to enjoy.


-- Billy Busch, president and CEO of William K. Busch Brewing Co.,


William K. Busch Brewing Co. represents a new chapter for both the Busch family legacy and the American brewing industry. Founded in 2011, William K. Busch Brewing Company produces two premium American lagers – Kräftig and Kräftig Light. Both lagers are brewed with only the finest, all-natural ingredients – pure water, Hallertau hops, malt from two- and six-row barley, and proprietary yeast. The Kräftig brands are available throughout Missouri, as well as in parts of western Illinois and eastern Kansas.


Kräftig lager is the classic lager. Malt flavor up front with a slight sweetness, and a hop character that doesn’t overtake it.

Kräftig lager beer in Realtree Extra

 Kräftig light is clean and malty with no lingering aftertaste. A well-balanced brew in terms of hops and malt. Flavorful. Refreshing. 

Kraftig light in Realtree Xtra camo 2018


For more info, visit www.kraftig.com.

Also, here is a link to the video we will be using to promote this partnership: https://youtu.be/GxKmtiu0lWM