Business Blog

Heybo Debuts the Pursuit Performance Tees in Realtree Fishing Patterns


Attendees at the 2018 ICAST Show are getting a gander at Heybo Outdoors’ new Pursuit Performance Tee now offered in two new patterns, Realtree Fishing Navy and Realtree Fishing Teal/Lime. 


These stylish and functional tees will no doubt turn heads at ICAST, which is the premier showcase for the latest innovations in fishing gear, accessories and apparel. The show is being held this week, July 10-13, 2018, at the Orange County Convention Center in Orlando, Florida.



We are really excited to be partnering with Realtree Fishing and we look forward to developing more great fishing gear in their patterns. Heybo has always strived to develop quality gear for those who are dedicated to the pursuit. We are eager to see what the future holds with this partnership.


-- Allison Jordan, Heybo marketing coordinator


Heybo’s Pursuit Performance Tee is made from 100 percent polyester with the ability to stretch.  The Pursuit Performance Tee features Heybo’s durable and lightweight CORE Regulating Technology designed specifically for the performance-minded sportsman. This fabric features moisture-wicking and quick-dry properties to keep you dry and cool you down as things heat up.  This fabric also has a built-in sun shield rated at UPF 30, to protect you from the sun’s harmful rays.  The Pursuit Performance Tee comes in sizes S to XXXL and retails at $44.99.  


Heybo Realtree Fishing Deep Sea Shirt 2018 | ICAST 2018

Heybo Realtree Fishing Coral Shirt 2018 | ICAST 2018

Based out of Chester, South Carolina, Heybo is a lifestyle brand that captures the tradition, heritage and regime of the outdoors. It was founded by an outdoorsman and it continues to grow in popularity with the doers, the mud lovers, the hunters, the fishers and the people who aren’t afraid to get their hands dirty. Heybo is available for purchase on the official Heybo website and at select retailers throughout the United States. Currently, Heybo offers a variety of long- and short-sleeve tees, outerwear, button downs, performance shirts, hats and accessories, including koozies, decals, tumblers and more. The brand offers a wide array of shapes and sizes, starting at youth small all the way up to XXXL. Heybo currently has a Pro Staffer Program, where regular folks who live and breathe the “Doer” lifestyle, advocate the brand and engage in the community that follows the brand, and onlookers alike.   


For more information about Heybo Outdoors’ products, our story and more, visit heybooutdoors.com, email [email protected] or call 803-385-1140.


Editor’s Note: Realtree licenses 27,000 products that can be found in more than 38,000 retail locations worldwide. Whether customers are looking for rugged outdoor equipment or everyday gear that enhances their active lifestyle, it can be found in a Realtree pattern. If you’re interested in growing your business with a Realtree licensing program, let’s talk! Find out more and contact us here.


Check out our recent products: