Business Blog

Chevy, Realtree Partner on New Silverado Realtree 2016 Edition


Fans of the Realtree lifestyle like to create an impression wherever possible. Now, they can make a huge statement on the road.


Chevrolet has introduced the 2016 Silverado Realtree Edition, an outdoors-inspired truck that combines the strength and versatility of Silverado with cutting-edge camouflage graphics from Realtree. The new truck was unveiled at a press conference at the 2016 Shooting, Hunting and Outdoors Trade Show in Las Vegas, Nev. It will be available in Spring 2016.


“The capability of Chevy trucks has always enabled customers to go where they want to go, and that’s the inspiration is for the new Silverado Realtree Edition,” said Sandor Piszar, director of Chevrolet Truck Marketing. “Personalized for the outdoorsman, this great-looking, very capable Silverado offers another choice for customers looking for a truck with style, capability and dependability.”


Bill Jordan, founder and president of Realtree, said the truck is the latest and strongest example of a decade-long partnership between the companies.


“Working with the team at Chevrolet on this new Realtree Edition Silverado really brought home to me just how important the right truck is for outdoor enthusiasts,” he said. “You just don’t realize how much goes into building a true performance vehicle until you look behind the scenes. The men and women at Chevy truly delivered on this project. This truck has the perfect combination of features, comfort and safety — whether you’re driving around town, on the highway or off-road.”


The new Realtree Edition is offered on Silverado 1500 LTZ Z71 crew-cab models. The truck blends into its environment with a black exterior as the backdrop for Realtree exterior graphics. In addition, the exterior features black Chevy bowties, Z71 hard badges and off-road assist steps.


Chevrolet 2016 Silverado Realtree Edition - full

Chevrolet 2016 Silverado Realtree Edition - interior

Chevrolet 2016 Silverado Realtree Edition - headset

Inside the truck, an embroidered Realtree logo adorns front-seat headrests. Portions of the interior also feature the Realtree camo logo and graphics.



Silverado is acknowledged as the most dependable, longest-lasting full-sized pickup, with a high-strength steel construction and proven V-8 engine power and efficiency. The 2016 Silverado 1500 builds on that with a new design, advanced connectivity, signature LED lighting and enhanced customer-focused technologies. It also features new front-end designs with a bolder, more sculpted appearance that reflects the strength of the truck’s steel construction.


Make sure to check out the New Silverado Realtree 2016 Edition in the Realtree Lifestyles Booth # 11030 at the 2016 SHOT Show in Las Vegas, Jan. 19-22, 2016.