If you’re in the outdoor industry, you know there are lots of good reasons to focus on the bowhunting market. But what does that mean, focus? To come up with a winning strategy, you need to ask yourself:

1. Who am I trying to sell to?

2. What products are they most interested in buying, and how often?

3. How much are they spending?

If you know the answers to these questions, you can more easily define where you expect to find success. For example, sales of big-ticket items such as bows and arrow are great for business, but don’t forget about the many accessories that bowhunters need – and gladly spend on – long before the season arrives.

Here, compliments of REALTREE, is a handy snapshot of bowhunting customers and their expenditures, based on research from Southwick Associates.

For more information on how to get your products noticed in the ever-changing outdoor industry, visit the Business Blog at business.realtree.com.

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