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How to Track Your Outdoor Social Media Successes

The definition of insanity is doing the same thing over and over again even though it’s not working. Does this describe your social media efforts? You want your business or brand to succeed, but it won’t if you don’t monitor what you’re doing, when you’re doing it and, most importantly, why you’re doing it. Here are three easy ways you can track how, when and if your social media efforts are paying off.

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Why You MUST Attend the SHOT Show

If your business is even remotely related to hunting and shooting, you need no introduction to the SHOT Show. However, if you’ve never attended the Shooting, Hunting and Outdoor Trade Show owned and sponsored by the National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting and shooting sports industry, SHOT is an event you need to become familiar with if you’re looking for new opportunities.

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5 Tips To Use Smartphone Videos For Social Media Marketing in 2016

What’s the hottest trend for 2016 and beyond? That’s easy: Video. It’s all about video these days, and those who “get it” will be the ones leading the charge. Here’s a glimpse at two of the hottest trends in social media video and some tips on how you can employ them into your approach this year.

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Revenue of Leading Sporting Goods Retailers | Realtree Market Watch

Here’s a look at the top 20 sporting goods, footwear and apparel retailers in the U.S., using 2014 sales numbers, along with a look at the number of store locations. Note that numbers for stores selling in multiple categories, only sales of sporting goods, footwear and apparel are included here.

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Athletic Footwear Sales | Realtree Market Watch

The fast growth in sales of running and jogging shoes in the U.S. in the past decade is a trend worth noting. As reported by Statista using data from the National Sporting Goods Association, this market was just under $2 billion in 2004 but topped $3 billion only eight years later, and remained at that level through 2014. There were 45.1 million pairs of running/jogging shoes sold in 2014.

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Sporting Goods Purchases | Realtree Market Watch

How big is the sporting goods market? This timeline chart from Statista, based on data from the National Sporting Goods Association, helps put things in perspective. In this case, “sporting goods” means equipment, footwear and clothing.

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