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3 Ways to Benefit from Facebook Live Videos

Our Facebook newsfeeds have never been so populated with useful, actionable content as they are today. Users are becoming more savvy — and fickle at the same time — with what they post, what they view and, most importantly, what they act upon. Live video is one of the latest trends, almost to the point of oversaturation. Still, businesses and brands are using it very efficiently and effectively to not only separate themselves from the pack but to turn likes, shares and comments into monetized efforts.

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How Instragram Can Connect Customers to Your Business

If you really want a good chuckle — and a healthy dose of “fake news” — just do a simple Google search of the state of today’s top social media platforms. Rumors abound on the longevity or health of each platform, and Instagram is the latest to be overrun with concern.

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3 Reasons Why No One Clicked on Your Linked Content

Linking content — whether internal on your website or external on your social media pages -- is often described as huge, convoluted process that’s best left to professional web managers and SEO geeks. I guess that depends on the size of your online footprint. Sure, if you’re Nike, you’ll probably want to invest in a whole team of techy whiz-bangs.

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Advantages of Licensing in the Outdoor Market

As you already know, growing distribution so you can gain market share is an expensive proposition in terms of dollars, time and resources. In an outdoor market crowded with multiple brands in virtually every popular product category, how do you find success? What is that magic formula that gets your products onto store shelves?

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TIPS FOR MAKING SHOWROOMING WORK FOR YOUR BUSINESS

While the Internet has had an impact on physical stores of all types, it obviously has not killed traditional retail business. A detailed study by the National Sporting Goods Association reveals that a majority of shoppers still prefer to make their purchases in a physical store. We covered this topic here in an earlier blog post.

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Realtree Launches New Fishing Lifestyle Brand

While the early success of Realtree was rooted in the hunting industry, three decades later the company’s influence now reaches into virtually every corner of the sporting world. It is the preferred brand of sportsmen, sportswomen and every person who loves the outdoor lifestyle.

 

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