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SPORTING GOODS SHOPPER behaviors All Retailers Need to Know About

An extensive study from the National Sporting Goods Association tells a lot about the habits of sporting goods shoppers in the U.S. Shopper Playbook – Insights into the Sporting Goods Shopper, used information from 1600 sporting goods shoppers and 3600 in-store observations to assist retailers in growing their businesses. Here are some of the key takeaways.

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BMX Biking Gaining Popularity Past 3 Years

The American bicycle market is estimated at $6.2 billion USD, with approximately 17.4 million unit sales of bicycles in 2015, according to Statista. Bicycling (road, mountain and BMX) is the second favorite outdoor activity among America's youth and adults alike. According to the Outdoor Foundation's Outdoor Recreation Participation Topline Report 2017, nearly 46 million bicyclists ages 6 and older made 2.5 billion outings in 2016.

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144 Million Americans Participated in Outdoor Activities in 2016

Nearly half of Americans (48.6%) participated in at least one outdoor activity in 2016, according to the Outdoor Foundation's Outdoor Recreation Participation Topline Report 2017. The study also discovered overall participation increased slightly, up 0.2% from 2015. In all, 144 million Americans made 11 billion outdoor outings in 2016.

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Fishing and Hunting Contribute Billions to U.S. Economy

Fishing and hunting are long-standing institutions in the United States. Not only are they hobbies enjoyed by millions, fishing and hunting are important contributors to the country's massive outdoor recreation economy. Consumer spending on outdoor recreation contributes $887 billion to the U.S. economy, employs 7.6 million Americans and generates $125 billion in tax revenues.

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5 Worst States for Buck Hunting

Thanks to exhaustive information compiled by the Quality Deer Management Association, trends in deer hunting, and especially buck hunting, have shown some interesting shifts in the haves and have-nots when it comes to whitetail opportunities. An earlier post here at the Realtree Business Blog identified the “Top 5” states for buck hunting. This time, let’s look at the lower-tier states — at least when it comes to overall trends.

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Archery Equipment Market on Upward Trend in 2016

 

The global archery equipment market is flying high and expected to achieve a Compound Annual Growth Rate (CAGR) of 6.91% from 2016 to 2020, according to a Technavio report. Advancing product technologies and increasing numbers of archery participants are helping sustain market growth. North America is the most profitable archery equipment market, representing more than 38% of global market share, followed by Europe and Asia-Pacific region countries.

 

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