Camo Comes Indoors for Home Décor Touch

• September 22, 2015
• By Brian Lovett
• Trends

Realtree remains No. 1 in the woods, but America’s top camo isn’t limited to hunting anymore. In fact, it’s a lifestyle statement that extends into many homes. Nowadays, it’s common to find camouflage accents or full patterns on various in-home products, including furniture, appliances, bedding and kitchenware. And that has opened a growing market for a relatively new class of Realtree licensees: home décor manufacturers.

Camo Room Décor for Edgy Outdoors Appeal - 1888 Mills

• September 9, 2015
• By Stephanie Mallory
• Trends

When it comes to incorporating the outdoors into home or office décor, 1888 Mills, LLC has the Realtree camo and outdoor-themed bedding, towels, window and kitchen textiles to complete the look.

Realtree and Cracker Barrel Forge Natural Partnership

• September 2, 2015
• By Brian Lovett
• Trends

Recently, folks at Realtree and Cracker Barrel realized the companies had a lot in common. Now, that’s turned into a promising partnership.

As of Aug. 15, all 670 Cracker Barrel Old Country Stores are offering Realtree-licensed lifestyle products, including apparel, headwear, footwear, accessories and novelties. The restaurant giant’s family-first approach and motto — “Pleasing people” — mesh perfectly with Realtree’s “Family, friends and the outdoors” philosophy, so the corporations decided to join forces.

Realtree Xtra Colors Makes Debut at Las Vegas MAGIC Show

• August 21, 2015
• By Randall Mueller
• Marketing

“Tropical Heat,” “Wild Orchid” and “Surf Blue” aren’t the types of names you would normally associate with camouflage. But these are just a few of the new Xtra Colors program options Realtree introduced at the recent Las Vegas MAGIC Show, the world’s largest fashion marketplace. These and other custom colors are now available to licensing partners who want to offer their fashion-conscious customers products with an outdoor element that stands out.

New Realtree Camo Jewelry in 2016 By Titanium Buzz

• August 20, 2015
• By Stephanie Mallory
• Products

For many, hunting isn’t simply a hobby, it’s a way of life. Hunters often express their outdoors lifestyle through the clothes they wear, the vehicles they drive and the décor they put in their home. Titanium Buzz provides the enthusiastic hunter with an additional way to express his or her passion for the hunt with unique, edgy jewelry boasting Realtree camo and branding.

Breathable Duck Hunting Waders Bring Challenge, Opportunity

• August 12, 2015
• By Brian Lovett
• Products

Waders used to define seasons: a light model for spring fishing, a heavy pair for trapping and, of course, rubber or neoprene waders for duck hunting. But then, the idea of breathable waders, long a popular concept in the trout angling world and some corners of the duck hunting scene, crossed over to the mainstream waterfowl market. Suddenly, hunting waders became “seasonless,” and waterfowlers demanded a product that would keep them cool and mobile during early teal seasons yet warm and dry during the frigid grand passage of late fall. Manufacturers such as LaCrosse Footwear Inc. listened.