hero

Case Studies

COREY NUTRITION COMPANY

 

About Corey

Corey Nutrition Company is a family-owned manufacturer specializing in the formulation and safe production of high-grade pet foods. Corey is the first company to use human-food safety protocols in its processes to ensure the safety and quality of pet food.    

 

Highlights

  • Corey Nutrition Company and REALTREE® partner to launch Realtree Performance Dog Food in July 2013.

  • Corey is a featured vendor in REALTREE’s Lifestyle Booth at one of the largest national tradeshows in the country, spawning several major licensing deals for Corey.

  • Corey, with its REALTREE Performance Dog Food, obtains access to several major U.S. retailers.

     

Download Full Version

Corey Nutrition Company decided to introduce its premium, high energy dog food to the US retail market but lacked a recognizable brand name and channel access to its target consumer market.  Corey’s premium dog food was ideal for working breeds that required a high energy formulation to meet their daily nutritional demands.  It occurred to the team that a large proportion of hunters and outdoorsmen owned one or more hunting or working dogs that would benefit from their product.  Corey knew that Realtree has a huge presence among the hunting and sporting population. Thinking the REALTREE name would provide both the perfect vehicle to introduce a retail product that had appeal to their target market and distribution options that were not currently available in the US market, Corey approached REALTREE and REALTREE High Performance Dog Food was born.

 

The relationship has been valuable for both Corey and Realtree. REALTREE has provided considerable support by providing exposure at major trade shows, featured space on its website, shout outs on social media, magazine and TV advertising.  Corey has taken steps to assure the success of Realtree High Performance Dog Food which benefits both Corey and REALTREE.  Corey has also provided REALTREE with exposure and access to two of the largest retailers in Canada.

 

“We were thrilled to see the high level of interest and approval from the attendees. The amazing thing was the level of brand obsession for everything REALTREE.”

— Lee Corey, Founder and CEO of Corey Nutrition Company

 

"The relationship between Corey and REALTREE has been a true partnership. Realtree has been very pleasant, professional, genuine and helpful. They are interested in us and who we are and they treat us as very much a part of their family and their team."

— Lee Corey, Founder and CEO of Corey Nutrition Company

 

Quinn DeLong, Sales and Marketing Manager for Corey Nutrition Company indicated that “The relationship between Corey and REALTREE has been a true partnership.  REALTREE has been very pleasant, professional, genuine and helpful.  They are interested in us and who we are and they treat us as very much a part of their family and their team.”  Quinn noted that Corey never considered any other company to partner with.  REALTREE was their first and only choice.  After Quinn and members of his staff met the REALTREE team in person at a recent tradeshow, he stated, “We were very happy and surprised that the people at REALTREE were so very down to earth and very passionate about what they do.  They are very concerned that you are getting the best service you can get and that you are getting everything you need to execute at your best level.” 

 

View All Case Studies