hero

Business Blog

Search form

Camouflage Trends - What Consumers Want

When I need to purchase new hunting attire, I spend hours, days and even weeks researching what brands and patterns will provide the advantage I need in the field. It’s something I enjoy doing, so I take my time. How do your customers purchase their camo clothing? Do they need to see it in person so they can feel the material? Do they prefer comfort over durability, or vice versa?

Read More

TightSpot Quivers Keeps Dialogue Flowing with Archers

Hunters are rarely short on opinions, and that’s good — especially when you’re manufacturing and selling high-performance archery gear.

The folks at TightSpot Quivers in Belgrade, Montana, have learned the voices of bowhunters often speak the loudest as the company markets and fine-tunes its products. TightSpot makes innovative quivers that fit snugly to your bow.

Read More

FXR Racing Automobile Realtree Camo Apparel Gear in 2016

From X Games to ice fishing, FXR Racing has reached world class status in both the powersports and outdoor industries. Each year the team at FXR works to innovate and improve its proprietary technology systems, develop more diverse, durable and comfortable products, and push the boundaries of extreme sports.

Read More

3 Critical Facts to increase your Arrow Sales

The hunting arrow is possibly the most confusing product in the hunting industry. For those of us who know archery, it’s really quite simple: Match the shaft to your shooting rig, style and specifications. For the average consumer, however, it has to be as intimidating as a calculus test. There are literally dozens of options from at least a half dozen companies, and the do-it-yourselfer can become immediately lost in the spine vs. straightness vs. carbon vs. alloy tech-speak.

Read More

Top Camouflage Products Purchased

What is it about camouflage that makes a hunter’s heart race? Most would agree it’s the link between camouflage and the hunt. However, camo has become so much more than that. It’s a statement that says, “I enjoy and appreciate the outdoor lifestyle.” It creates a bond among those who wear it.

Read More

Bowhunting Apparel Success Criteria

The bowhunting apparel market always makes manufacturers rise early and stay up late. Just ask Dave Larsen, vice president of Gamehide, a multi-faceted outdoor apparel company in Burnsville, Minnesota. He consistently sees new challenges in the hunting clothing market, and Gamehide has used many innovations to grow and expand its brand as times change.

Read More

Pages

Search form