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A Look at Hunter Churn Numbers

The number of hunting licenses sold has bounced around between 14 million and 16 million every year since 1960. Meanwhile, the U.S. population 15 years and older has more than doubled from 123 million in 1960 to more than 250 million. To put it another way, in 1960, 11.3% of U.S. residents 15 and older hunted; today it’s roughly 6%.

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Youth Hunting and Shooting Participation

The youth market. Manufacturers want to develop products for it. Retailers try endlessly to sell to it. Advertisers scheme on how to target it (or at least how to target the youth market’s parents). But what is this “youth market” and how big is it?

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Hunter Mobility Across State Lines is a Growing Trend

Over the past 30 years, the number of non-resident hunting licenses, tags, permits and stamps as a percentage of total purchases increased from 5.8% of total purchases in 1983 to 8.8% in 2013. This trend indicates a greater mobility of hunters across state lines.

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Top 2015 Fishing Brands

Southwick Associates recently reported the most frequently purchased hunting and shooting brands in 2015, which we shared here in an earlier post. Now the market research and economics firm has followed up with the top 2015 fishing brands. This list has been compiled from the internet-based surveys completed in 2015 by AnglerSurvey.com panelists.

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Women Impacting Shooting and Hunting Industry

In recognition of International Women’s Day on March 8, the NRA Blog featured 12 women who are “shaping the shooting world.” Even the most casual observer of the shooting and hunting industry will recognize some of the names and faces of these influential ladies. You can read the post here.

 

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All About the National Wildlife Refuge System

In celebration of the National Wildlife Refuge System’s 113th birthday on March 14, 2016, we put together this infographic to explain the size and scope of this remarkable network of public lands devoted to wildlife conservation.

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