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The Top Sporting Goods Stores 2016

Sporting goods are big business in the U.S. Statista reported that in 2014 over 63 billion dollars were spent on sporting goods. In 2015, the industry had a total estimated value of nearly 65 billion dollars, and sales are anticipated to keep growing in 2016.

 

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Understanding the Sporting Goods Shopper’s Purchase Journey

Despite the rise of online retailing, brick-and-mortar sporting goods stores still fill a welcome, important and needed role for the sporting goods shopper. That’s only one of many insights gleaned from “Shopper Playbook: Insights into the Sporting Goods Shopper,” an extensive study recently published by the National Association of Sporting Goods Retailers.

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Sporting Goods Purchases: In-Store is Still Preferred Over Online

In a previous blog post, we began breaking down the results of an extensive study recently published by the National Association of Sporting Goods Retailers: “Shopper Playbook: Insights into the Sporting Goods Shopper.” Let’s continue analyzing a key portion of the study, which is the connection between buying decisions made at physical stores vs. online.Shopping in physical stores is still a favorite part of the purchase journey, even when shoppers included online visits as part of their buying research, according to the study.

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How to Reach the Millennial Generation of Hunters

If you’ve ever wondered about the best marketing strategies to reach millennial hunters, you’re not alone. The millennial generation communicates and consumes media far differently than their predecessors. To further complicate matters, their participation in hunting is not consistent. The challenge is to attract millennials to hunting and then keep their attention so they become lifelong participants.

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Why Outdoor Retail Must Embrace Technology

It's no secret that consumers rely on technology for product research, reviews and price comparisons before purchasing. But even with the rise of online shopping, there's still room for retail and the first-hand experiences that only a brick-and-mortar store can deliver.

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A Snapshot of America’s Waterfowl Species and Hunters

In recent blog posts we’ve presented a snapshot look at both big-game and small-game hunter participation in an effort to offer perspective on market sizes. Here we’ll take a look at migratory bird hunter numbers.

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