One of Realtree’s largest lifestyle licensees, Old Dominion Footwear is at it again with a new line of Realtree footwear designed to not only reflect an outdoors lifestyle but enhance outdoor adventures as well. Of course, getting outdoors today doesn’t necessarily mean taking a walk in the woods. In fact, many outdoor-loving consumers are constrained by work and family schedules, and even geography, so they’re looking for products that reflect their love of the outdoors and being outdoors even if they’re commuting in the heart of the city. With new offerings for men, women, girls and boys, Old Dominion is keeping up with the demands of those hitting the woods or the pavement with stylish, yet durable footwear options designed for all-day comfort and wearability.

 

A Realtree partner since Aug. 15, 2010, Old Dominion, headquartered in Madison Heights, Virginia, has consistently produced head-turning footwear, blending Realtree camo and logos with fashion-forward styling.  As the exclusive developer for Realtree Girl®, Realtree FIshing and Realtree Outfitters® footwear, Old Dominion Footwear designs, manufactures, markets and distributes all genders of “lifestyle” footwear. 

 

Steve Nagy, national sales manager, said, “We’ve had a boy’s boot in our line called the Dustin for many years.  We were using generic camo on the boot when one of our customers suggested that we reach out to Realtree to obtain a license.  We reached out and within a matter of a few weeks we were a licensee. We have grown from one boy’s boot to a full line of men’s, women’s, and children’s footwear.”

 

Malcolm Sydnor, president of Old Dominion Footwear, said, “This partnership has created an amazing amount of excitement at every level in our company. How often do you get a chance to partner with a great organization like Realtree? Our styling and quality are perfect with everything Realtree does. ”

 

The Realtree footwear lines are available in men’s, women and children in various sizes and widths, and are sold in department stores, sporting goods stores, catalogs and independent retail stores throughout the United States, Canada, South America and around the world.

 

“Realtree has a very powerful presence on retail shelves. It’s the most recognized camouflage brand, and we're trying to maximize the drawing power with our lifestyle products, ” Syndor said.

 

New Old Dominion Footwear:

 

Realtree kid’s Clay shoes – Available in October, this reliable men’s Realtree shoe is created for comfort and durability for an active Realtree lifestyle. The shoes feature a suede leather upper with breathable Realtree Xtra polyoxford and a cushioned insole for comfort. The rubberized toe guard and heel kick plate provides extra durability, while the non-marking rubber outsole provides good traction on all terrain.

 

Realtree Falcon Xtra Camo Kids Shoes – Available soon, the reliable and durable Falcon features a highly breathable mesh upper and synthetic leather. A Realshock comfort footbed boasts multi-density cushioning at strikepoints for extra comfort. The rubberized toe guard and heel stabilizers protect your feet. The non-marking rubber outsole has a cushioned midsole.

 

 

 

Realtree Emm xtra color shoes – The Realtree Kid’s Emma, available mid-July, is ideal for everyday wear. Stylish and comfortable, this shoe features a fully cushioned memory foam sock with soft lining. The mesh upper and neoprene provides a breathable, easy fit. This shoe has a compression-molded, lightweight and flexible outsole with rubber inserts for traction. To top it off, each pair of Emmas comes with a colorful lunchbox.

 

 

Realtree Kyle kids shoes – The Realtree Kids Kyle for boys shows off a love for the outdoors in an edgy, athletic design. Stylish and comfortable, this shoe features a fully cushioned memory foam sock with soft lining. The mesh upper and neoprene provides a breathable, easy fit. This shoe has a compression-molded, lightweight and flexible outsole with rubber inserts for traction. To top it off, each pair of Kyles comes with a colorful lunchbox.

 

Realtree Speed Kids shoes – This Realtree kids everyday shoe shows off the classic Realtree logo and MAX-1 pattern in an eye-catching design.  The shoe boasts lightweight, protective and breathable nylon and reinforced lightweight toe and heel protection. A quick toggle bungie lace ensures slip-on convenience and a padded collar for extra comfort.

 

 

Realtree Dustin Jr. kids boots. – One of Old Dominion’s best sellers for kids, the Dustin Jr. is perfect for your little cowboy. This cool boot features a side zipper closure for comfort, adjustability and style. This boot includes a durable rubber outsole.

 

Realtree Montgomery and Montgomery Jr. Shoes – This go-to camo shoe is perfect for everyday casual wear. This shoe features an ultra-lightweight twin gore moc toe slip on design with padded collar. The anti-fatigue cushioning footbed is anti-microbial, removable and provides excellent arch support.  Breathable Realtree or canvas fabric upper with soft fabric lining provide moisture wicking comfort.  The lightweight outsole is excellent for travel cushion and comfort.

 

Realtree Barracuda, Ms. Barracuda, Miss Barracuda Kids shoes and Barracuda Jr – Available in styles for men, women girls and boys, the Barracuda is an authentic Realtree water-friendly river sandal. Featuring the authentic Realtree Antler logo or Realtree Girl logo, these rugged, yet stylish sandals boast drain channels to keep your feet dry and comfortable during your time on the water. The speed toggle lacing system provides a customized fit and the rubber outsole ensures no marks are left behind.

 

For more info, check out www.olddominionfootwear.com.

 

Editor’s Note: Realtree licenses 27,000 products that can be found in more than 38,000 retail locations worldwide. Whether customers are looking for rugged outdoor equipment or everyday gear that enhances their active lifestyle, it can be found in a Realtree pattern. If you’re interested in growing your business with a Realtree licensing program, let’s talk! Find out more and contact us here.