What is Realtree, the world’s No. 1 camo brand, doing as a major exhibitor at the world’s premier fashion show? Lots! As the company continues to expand its footprint in the active outdoor lifestyle category, the timing couldn’t have been better for such a partnership.  

MAGIC, also known as the MAGIC Marketplace, is a clothing and accessories tradeshow held twice annually in Las Vegas. MAGIC is an acronym for the Men’s Apparel Guild in California, and it dates all the way back to 1933. Today the show hosts 60,000 industry attendees from more than 120 countries at the Mandalay Bay Convention Center. In other words, everyone who’s anyone in the fashion industry is there. Product categories includes men’s, women’s, juniors’ and children’s apparel; footwear; accessories; and sourcing. No matter what a company’s specialty is, it can be found at MAGIC. And now Realtree is playing a pivotal role in this global event, August 17-19.

Anchoring the Outdoor Community

The MAGIC Marketplace comprises 10 communities organized by consumer-interest areas. Realtree is the “anchor brand” for the show’s new Outdoor exhibit area. The company’s 50- by 60-foot exhibit will be located in the Collective Hall at Booth #25115. Recognizing that Outdoor and Active are two burgeoning trends, MAGIC welcomed Realtree as a way to tie lifestyle with fashion.

Hunting is in our DNA and always will be.

As lifestyle trends have taken off, we’ve expanded our reach by educating and partnering with licensees and retailers outside of the hunting industry. We are the outdoor brand that MAGIC sought to expand this category.

— Jill Slocumb, Realtree’s New Retail and Brand Director

Launching the Xtra Colors Program

MAGIC is the ideal place for Realtree to launch its new Xtra Colors program as well. This program makes color trend options available to licensing partners who want to offer their fashion-conscious customers products with an outdoor element that stands out. The program appeals to customers who prefer to show off their enthusiasm for the outdoors across multiple seasons and for multiple activities.

In addition to more than a dozen suggested fashion-trend background colors set against either light or dark leaf and branch patterns, Realtree partners have the option to create their own colorways via a customizable color palette selector.

Commitment to Partners

A goal of the MAGIC Show is to create opportunities for both attendees and exhibitors by putting peers with similar goals in touch with each other. Outdoorwear, workwear, technically advanced clothing … these categories and many others have become a growing part of MAGIC, and now a company with Realtree’s credibility strengthens that purpose.

This show represents our commitment to our partners. It’s an opportunity for them to showcase their authentic outdoor and lifestyle products as well as tap into new retailers and the expanded fashion market

— Jill Slocumb, Realtree’s New Retail and Brand Director

Realtree patterns are found on more than 18,000 products sold in nearly 36,000 retail locations. For more information on becoming a Realtree partner, please visit the Licensing Section at the Realtree Business Site.